Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after he left Skip Barber Racing School as head of Competition Public Relations, Sunday Group Management has steadily grown based on the firms strong work ethic, integrity, consistent follow through, and high-quality written content.
With clients that range from Riley Technologies to NASCAR’s AJ Allmendinger to Continental Tire, Sunday Group has established a reputation for excellence.
“Cleary” Armed with a degree in Literature from Hamilton College, Cleary jumped head first into the real world. Soon after completing his Management Training program, he landed a job at Skip Barber Racing School after acing an interview that included him showing what he could do behind the wheel of a brand-new Viper as he miraculously managed not to crash it.
Open to opportunity and quickly absorbing responsibility, he moved up to the head of marketing at Lime Rock Park, selling tickets, sponsorship, hospitality and overseeing event management. A move to the IndyCar ranks saw him join the traveling circuit (circus?) as he focused on contract and relationship management. In the past decade, Cleary has largely focused on media relations for clients in NASCAR, IndyCar, GRAND-AM, and the American LeMans Series. He has also played the part of journalist, writing for RACER Magazine, Autosport, and SPEED.Com.
Fun Fact: Despite maintaining a perfect record of losses in Pinewood Derby competition, Cleary earned his Eagle Scout badge on the final day that he was eligible for the honor, foreshadowing his usually positive reaction to deadlines.
“Julie” // Julie Conlin earned a Bachelor of Science in Business Administration & Marketing degree in May 2008. Having grown up around various forms of motorsports – including her family’s go-karting team, Julie pursued a career in motorsports marketing. She has worked in operations at Homestead-Miami Speedway, assisted the Indy Lights team of Michael Crawford Motorsports, has worked as a promotional staff team member for PMR Racing Promotions, and most recently worked in the media relations department at Chip Ganassi Racing Teams, Inc. While at Chip Ganassi Racing, Julie handled the team’s race advance notes, post-race reports, the IndyCar and GRAND-AM team website, the team’s editorial and at-track calendars, and tracked all media hits for the team. She also actively pitched story ideas to national and local media with placements in magazines, newspapers and event programs.
“GT” // George Tamayo has over 12 years of motorsports marketing experience. In addition to his collaboration with Sunday Group, Tamayo is also a partner at Manifest, a boutique branding and creative services agency that specializes in motorsports. Clients past and current include the Jim Russell Racing Drivers School, Audi sportscar experience, Red Bull Racing Team, Grand Prix of Denver and Grand Prix of Edmonton. Previously, Tamayo was the commercial manager for Champ Car team RuSPORT and prior to that, Director of Marketing and Communications at the Skip Barber Racing School. Tamayo specializes in brand positioning, marketing strategy and marketing communications.
"The Intern"// The Sunday Group Management Intern program has seen a range of different people participate, so it is hard to describe them all. But meet our latest Intern, Ariana Murray...
Murray joined Sunday Group Management as an intern with the motorsports public relations firm in March 2012. Murray came to Sunday Group Management with a varied motorsports background that saw her work at the Indianapolis Motor Speedway as well as The Race Fan Network while attending Marian University - studying marketing with a concentration in motorsports management. Having grown up around the sport of racing while living just a half-mile from the Indianapolis Motor Speedway, she has been actively involved in motorsports for the past three years. Upon completion of her Sunday Group internship, Ariana traveled to England for a semester abroad as part of her senior year studies. You can read about her experiences with Sunday Group here: http://www.sundaymanagement.com/2012/07/11/1583/ and http://www.sundaymanagement.com/2012/08/30/ariannas-blog-a-busy-summer-at-the-speedway-with-sunday-group/