Not just press release writers, Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after he left Skip Barber Racing School as head of Competition Public Relations, Sunday Group Management has steadily grown based on the firms strong work ethic, integrity, consistent follow through, and high-quality written content.
With clients that range from Riley Technologies to NASCAR’s AJ Allmendinger to Continental Tire, Sunday Group has established a reputation for excellence.
The Team:
“Cleary” // Matt Cleary grew up in Ohio and first saw a race car at speed during a visit to the Indianapolis Motor Speedway, making an indelible impression on the already car-crazed kid. After leaving Ohio to live in Norway for a year, the Eagle Scout went on to college in upstate New York, studying literature. Upon completing Management Training at Enterprise Rental, Cleary took a position in marketing at Lime Rock Park, moving up to become head of sponsorship and hospitality sales as well as all consumer marketing and partner relations.
A move to Indianapolis to join a team and the world of open-wheel racing, with some time also spent as an instructor for Skip Barber Racing, saw him generate new relationships and develop opportunities to strike out on his own and establish his own firm, Sunday Group Management. Cleary has attended every GRAND-AM event since the 2004 Rolex 24 At Daytona, and has cultivated a wide platform of clients both in and out of the GRAND-AM paddock.
“Julie” // Julie Conlin earned a Bachelor of Science in Business Administration & Marketing degree in May 2008. Having grown up around various forms of motorsports – including her family’s go-karting team, Julie pursued a career in motorsports marketing. She has worked in operations at Homestead-Miami Speedway, assisted the Indy Lights team of Michael Crawford Motorsports, has worked as a promotional staff team member for PMR Racing Promotions, and most recently worked in the media relations department at Chip Ganassi Racing Teams, Inc. While at Chip Ganassi Racing, Julie handled the team’s race advance notes, post-race reports, the IndyCar and GRAND-AM team website, the team’s editorial and at-track calendars, and tracked all media hits for the team. She also actively pitched story ideas to national and local media with placements in magazines, newspapers and event programs.
“GT” // George Tamayo has over 12 years of motorsports marketing experience. In addition to his collaboration with Sunday Group, Tamayo is also a partner at Manifest, a boutique branding and creative services agency that specializes in motorsports. Clients past and current include the Jim Russell Racing Drivers School, Audi sportscar experience, Red Bull Racing Team, Grand Prix of Denver and Grand Prix of Edmonton. Previously, Tamayo was the commercial manager for Champ Car team RuSPORT and prior to that, Director of Marketing and Communications at the Skip Barber Racing School. Tamayo specializes in brand positioning, marketing strategy and marketing communications.