Sunday Group Management utilizes team members with creativity, drive, and a diverse skill set. Founded in 2003 by Matt Cleary after a successful effort as head of Competition Public Relations for the then-thriving Skip Barber Racing School, Sunday Group Management has steadily grown based on the firm’s strong network of relationships, remarkable work ethic, integrity, consistent follow through, and high-quality written content.

With clients that include race teams, event sponsors, and race drivers, Sunday Group has established a reputation for excellence.

Sunday Group Management Team Members


Julie Conlin, Account Manager - Julie Conlin earned a Bachelor of Science in Business Administration & Marketing degree from Ashland University in May 2008. Having grown up around various forms of motorsports – including her family’s go-karting team, Julie pursued a career in motorsports marketing. She has worked in operations at Homestead-Miami Speedway, assisted the Indy Lights team of Michael Crawford Motorsports, has worked as a promotional staff team member for PMR Racing Promotions, and most recently worked in the media relations department at Chip Ganassi Racing Teams, Inc.

Julie enters her fifth race season with Sunday Group in 2015 and manages several client accounts. She handles each team’s race advances, post-race reports, social media, websites, promotional material, the team’s editorial and at-track calendars, and she tracks all media hits for the team. She also coordinates team and driver schedules in addition to actively pitching story ideas to national and local media with placements in magazines, newspapers and event programs.

workingAmanda Peters - After graduating from IUPUI with a double major in English Literature and Spanish, Amanda Peters joined the Sunday Group Management intern program in June 2013.  Inspired by the enthusiasm her father has for NASCAR and fostered by a personal interest in the sport thanks to family relative Forrest Lucas, Amanda figures that her veins contain 60% blood, 38% motor oil and about 2% coffee.  Her time at IUPUI strengthened her love of motorsports as she became involved with and attended the Purdue Grand Prix (a long running karting tradition) as well as the Indianapolis 500. She is excited to be even more actively involved in the world of motorsports by joining the Sunday Group Management team.

You can read her first blog post, about seeing the Indianapolis Motor Speedway a whole new way, here: http://www.sundaymanagement.com/2013/08/26/seeing-the-indianapolis-motor-speedway-a-whole-new-way/

PaigePellSebringGridPaige Pell (right) Special Events Consultant - After graduating from Northwestern, Paige traveled to Australia, turning a one-year internship into an eight-year adventure. Her time in Oz netted dual-citizenship and a passion for motorsports fed by attendance at F1, IndyCar and Touring Car events.

After returning to the US, Paige decided to turn her passion into her profession and gradually worked her way up the motorsports ladder beginning in Indy Lights. Over the last 20 years, she has executed high-quality, high-impact programs in public relations and sponsor engagement in CART/ChampCar/IndyCar, NASCAR, Formula 1 and Sports Cars. In addition, she has experience in radio and television production as well as sponsorship value analysis. Her streak of working in some capacity at consecutive Indy 500 events now stands at 20.

Currently freelancing for a small set of boutique agencies, she joins the Sunday Group Management team as a utility infielder for events where additional bandwidth is required to meet client needs.

05_20071005_0362 copyAdam Burrows (right, with co-driver Trevor Hopwood), Sunday Group marketing and program design consultant- Driven by his passion, Adam Burrows conveyed an internship in Skip Barber Racing School’s mail room into becoming a highly sought-after designer and manager of manufacturer ride and drive programs.

From product evaluation and event design to budgeting, script writing, staffing and execution, Burrows has worked with virtually every major automobile manufacturer to make the most of their consumer experiential efforts, sales training programs and media events.

Along the way, Burrows also impressed in his on-track efforts, taking wins and championships in IMSA and SCCA competition. Currently Burrows works with a variety of agencies and suppliers as a professional driver and facilitator, as well as a marketing and program design consultant for Sunday Group Management.

DevinDevin Altieri, 2015 Dr. Michael J. Cleary  Summer Intern - Sunday Group Management welcomed Devin Altieri to the team on June 2 for a summer internship. Devin has been appointed the first-ever Dr. Michael J. Cleary Internship.

Altieri arrived in Indianapolis fresh from a recent engagement abroad that saw her writing for BBC Autos in New York and London. The current New York University Economics and Journalism student has a varied roster of experience, having already applied her craft at various motorsports organizations over the years as an intern at Grand Prix Tours, Dragon Racing, and RACER Magazine.

Check out Devin’s blog about her first race event with Sunday Group at Watkins Glen: http://www.sundaymanagement.com/2015/07/29/devins-watkins-glen-blog/

wdmp_140530_0013 Matt Cleary, President - Armed with a degree in Literature from Hamilton College, Matt jumped head first into the real world. Soon after completing his Management Training program, he landed a job at Skip Barber Racing School after acing an interview that included him showing what he could do behind the wheel of a brand-new Viper as he miraculously managed not to crash it.

Open to opportunity and quickly absorbing responsibility, Matt moved up to the head of marketing at Lime Rock Park, selling tickets, sponsorship, hospitality and overseeing event management. A move to the IndyCar ranks saw him join the traveling circus as he focused on contract and relationship management. In the past decade, Matt has largely focused on media relations for clients in NASCAR, IndyCar, GRAND-AM, and the American LeMans Series (now the IMSA TUDOR United SportsCar Championship).  He has also played the part of journalist, writing  for RACER Magazine, Autosport, and SPEED.Com.

Fun Fact: Despite maintaining a perfect record of losses in Pinewood Derby competition, Cleary earned his Eagle Scout badge on the final day that he was eligible for the honor, foreshadowing his usually positive reaction to deadlines.

“GT” - George Tamayo has over 12 years of motorsports marketing experience.  In addition to his occasional collaboration with Sunday Group, Tamayo works as Creative Director at Racer Communications and is also a partner at Manifest, a boutique branding and creative services agency that specializes in motorsports.  Clients past and current include the Jim Russell Racing Drivers School, Audi sportscar experience, Red Bull Racing Team, Grand Prix of Denver and Grand Prix of Edmonton.   Previously, Tamayo was the commercial manager for Champ Car team RuSPORT and prior to that, Director of Marketing and Communications at the Skip Barber Racing School.  Tamayo specializes in brand positioning, marketing strategy and marketing communications.

Sunday Group Office:

5655 Castle Creek Parkway North, Suite 201
Indianapolis, IN 46250