Some Sunday Group Case Studies:
Patterson Vs. France, 2008 GRAND AM Trueman Award Battle
The Trueman Award came down to the final round and MSR driver Mark Patterson was in a close battle for the honor as he looked to become the first-ever two-time winner of the Award. Sunday Group conducted a campaign across various media outlets that included several releases and outreaches to target the story, a photo shoot to coordinate with Grand Am on the storyline, and worked with SPEED to create a segment for broadcast during the event that focused on the two drivers doing battle to the end of the season.
Mike Shank, “40 Under 40″
Sunday Group established a campaign that nominated team owner Mike Shank for Columbus Business Journal “Forty under 40″ Award. A successful development of his storyline, placed media stories to support the effort, and constant follow-up saw Mike pick up the award just days before acually turing 40. Timing is imporant, too!
(It should be mentioned that the effort here was merely teamed of course, with his actual accomplishments that were the real reason for the ability to win. It as Mike who won the award, not us…we only helped to create the opportunity and then tell the story.)
Following this up, the effort not only netted the award and story, it also helped to create further placements as the initial effort opened up a new relationship.
NASCAR MEDIA//Discovery Channel//THE EDGE
After an initial brief collaboration in January, we were able to be more fully involved with Michael Shank Racing becoming selected to be a target for the NASCAR Media coverage for the upcoming Discovery Channel program and we managed the on-site filming coordination with the team, going from in-depth coverage at the shop to a one-day test, and then through the full home race weekend at Mid-Ohio. We worked with the NASCAR Media folks for interviews, live-wiring a number of crew members, and delivering background information and story framing for them to follow through the weekend and then during subsequent events as well.