Media Relations Program

Each client is unique – and that idea drives everyone at Sunday Group to find the best solution for every program we support.

Sunday Group has a long history of providing a wide scope of work for our clients. From establishing and implementing strategic communications plans, providing media training and website development to creating innovative media events or managing at-track hospitality programs, Sunday Group will work with you to develop a plan that meets your goals and budgets, while exceeding expectations

Social Media

IMG_5065 2The pace of communication has accelerated. We love that. Working in a sport that often relies on real-time information dissemination, social media plays an increasingly vital role in any strategic communications plan.

Integrating client branding and tone into this crucial category, Sunday Group Management has experience and expertise managing social media efforts to develop and engage new audiences, growing a client’s presence during race broadcasts, and enriching the fan experience.

Team and Event Management
With a long history of motorsports event management, from specialized media events to significant public and spectator events, Sunday Group Management team members know how to plan and execute whatever the event calls for.

Broadcast Liaison

No matter how long a race is, the fact is that not every team or driver gets TV coverage during a race. There simply isn’t enough time to do a story on every team or interview every driver.

However, there is always time for a good story.

Sunday Group creates those story lines and leverages our long-standing relationships with both on-air talent as well as the broadcast production teams to create added attention for our clients,  earning additional screen time on this all-important medium.

Through our network of client relationships, Sunday Group has worked with a wide range of highly capable photographers, allowing us to provide consulting to find the right solution for every property that we work with based on audience, content usage, and budget. (image: Wes Duenkel)

Web Presence

The internet is a big deal, and a central component to any strategic communications plan.  Our well-developed media relationships and extensive contact databases, teamed with creative and unique story ideas, allow Sunday Group to generate significant online coverage for our clients. From the front page of a series website to features on non-motorsports media outlets, Sunday Group gets it done.

Active Media Pitching

Competition for attention is fierce. Each year the amount of space devoted to motorsports in newspapers and sports in newscasts dwindle, with no guarantee for coverage.

Timelines and deadlines have turned into a 24/7 cycle.

Because of that, clients need someone actively pitching unique stories to the media. That’s what Sunday Group does.

Competition for space is high – Sunday Group will fight for coverage. By utilizing our well-developed and extensive database of print and broadcast contacts, creating unique and creative story ideas and actively advancing races, Sunday Group will fight to get your story the coverage it deserves.